About Diamonds

In order to find the right diamond for you, no matter the occasion, it is important to understand what makes each diamond unique and contributes to the variations in pricing.


The cut and shape of a diamond are often confused, the shape refers to how the stone looks overall; round, marquise, cushion, and heart are just some examples of shape. Cut however, refers to how well the diamond interacts with light, the bigger the sparkle, the better.

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Diamonds are found with a range of colors, from faint yellow or brown through the very rare pinks, blues, greens, and other colors knows as “fancies." However, the ideal color for a diamond is no color. It is a totally colorless diamond that allows white light to pass effortlessly through and be dispersed as rainbows of colors.



To determine a diamond's clarity, it is viewed under 10x magnification by a trained eye. Most diamonds contain very tiny natural inclusions, however the fewer and smaller the inclusions are, the less likely it is that they will interfere with the passage of light through the stone. Diamonds, moreso than any other gemstone, have the capability to produce great amounts of brilliance. A diamond that is free of interior or exterior blemishes is very rare, and therefore more valuable.


Carat Weight

The weight of a diamond is measured in carats. One carat is divided into 100 points, thus a 75 point diamond would be 0.75 carats. Carat-weight is the easiest characteristic of a diamond to determine, but two diamonds of equal weight can have very unequal value depending on their cut, color and clarity. Fine quality can be found in diamonds of all shapes and sizes.

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